Every entrepreneur’s dream is for their business to grow bigger, whilst maintaining the quality of service. This dream is achievable and can be done in many ways; from actually delivering great service to proper marketing techniques.
Over the years, many business owners are discovering the power of customer reviews and how it can help add credibility their product or service offerings.
that online reviews are on of the best ways for them to build their credibility
the power of reviews a business or a brand has evolved from what it usually was. A lot of companies made use of ads, fliers, and events, to market and partner their services. However, with the advent of the internet, all of this has become a bit archaic.
Over the years, marketing a business or a brand has evolved from what it usually was. A lot of companies made use of ads, fliers, and events, to market and partner their services. However, with the advent of the internet, all of this has become a bit archaic.
Why The Internet Is Good For Business
There are a few reasons why every business should tap into the internet in a bid to grow their business. The first would be the fact that everything is digitized these days. Every business is going digital including small businesses and startups. You don’t necessarily have to be a big firm for your business to be available online. The second reason is the fact that over 3.2 billion people use the internet, plus, they check their phones every 12 minutes. Imagine, your business popping up all these times, more sales and clients!
The internet offers the best marketing tools required to advertise your business without any hassle. This has made it easier for relaying information from one location to another unlike before. While this sounds like a thrill, there is a lot of technology behind all this. In order to build credibility and grow your business on the internet, one of the most important steps is to have your client's review your work.
to take is to have it appear in a organic search. Amongst all of the search engines available, Google ranks amongst the highest, because of its secure servers. Also, what’s great about Google is the fact that it delivers the best options regards any search.
Why You Need A Business Profile On Google
As a local business, you want to tap into the internet by creating your own business profile, as well as filling it with accurate information. Your business profile should of course contain the name of your business and what services you render. It should also, contain other information that are related to your line of expertise. For instance, if you are starting a local business that is hair related, then you should have a section for hair related information. It could be articles written about a trending topic related to hair. You also need to think about Search Engine Optimization (SEO). If you’re thinking about growing your business on the internet, specifically via google, then this is important.
How To Build A Great Google My Business Profile
As mentioned before, Google is a very powerful tool and a plus for business owners. Google My Business is a free tool that is easy to use created for local businesses to manage their online presence on Google Search and Google maps. This tool was created for businesses that serve clients at a specific location or service area. This, also, helps clients locate their services easily, while you engage with them. You can do this by posting pictures, videos, and even replying reviews.
The Google My Business tool allows you add in the URL of your account, as well as, manage your posts. This tool is really essential for local businesses, as it helps them run their online business easily and efficiently.
The following steps will help you create one:
Sign In To Google My Business
The first step is pretty easy. Sign in to Google My Business via Google. You can literally search for the keyword on Google and it will appear.
Manage Locations
After signing in, there will be an option to manage locations. If you have one location, then click manage locations. However, if you have two
Location Groups
For businesses with more than one location, check for the “create location group” button on the top right corner of the page. If you can’t find that, click on the 3 dash on the top right corner. After that, proceed to clicking on the “+” icon to create business account.
Enter Location Group/Name
Once you are done, enter the location group or name and click “Done”.
Once this is done, you are set to manage your businesses through Google efficiently. Also, what’s great is the Google reviews feature within it.
How Does Google Reviews Work?
Google reviews is a feature within the Google My Business and Google Map that allows clients review your business. These reviews are public and thus, goes a long way in advertising your services and products. It is only logical since Google aims to find the best answers for all searched keywords.
These reviews are posted within the Google Map Listings, and go a long way in the credibility of any business.
The following are the ways Google reviews affect credibility;
Google Reviews Are More Trusted
There are a lot of review sites like Yelp and TripAdvisor, however, the reviews on Google are believed to be more credible. This is usually, because unlike other review sites, reviews are done without anonymity. Hence, all the reviews are believed to be benign and not fake.
More Radical To Mobile Phone Search
According to a survey, the reviews are more connected to mobile phone search and IP addresses. This automatically means that they have been written by phone users and can be trusted.
However, the most important factor should be how Google reviews help prospective clients make a decision about your business. Apart from offering great service and consistency, reviews can either impact your business positively or negatively.
The following are ways in which Google reviews can helps clients make their choices about your product and services;
A Third Party View
Having a third party view of your business is a great way to convince prospective clients of your credibility. A third party, leaving a review with only positive comments has the ability to take your business to the next level. It is therefore, important for you to do your best for only great reviews.
Research Proven
According to a survey, 88% of prospective clients click on the Google reviews before making a decision about a business. Also, the same survey shows 63% of clients are likely to purchase from a brand with customer reviews. This goes a long way to prove that a brand can deliver the services they sell professionally and efficiently.
According to research, what a lot of online businesses fear is a bad review. However, a bad review isn’t the end of the world. Actively replying a bad review and looking to resolve issues immediately is a plus for your business. As a matter of fact, it can be responsible for a 67% conversion and turn around of your business sales positively.
Growing your business is your number one priority and you should definitely employ all available means. At the end of the day, you can have all the market strategy in the world, and still experience a business fail. It is very advisable to ensure you get the best reviews, especially as a growing brand.
With Google reviews, you are one step closer to getting the next client or that big opportunity. Take advantage of it and use it wisely.
Did you learn anything that could help you grow your business with Google Reviews? Do you have something to add? Please share your thoughts below.
About the Author
King Buari is a Speaker, Digital Strategist, and Founder of Buarich Group; a full-service website design and digital marketing agency. He is passionate about helping small and medium sized enterprises to build their credibility, increase their visibility, and grow their business online. He also enjoys sharing inspirational content to encourage others. Connect with him on Instagram.